The High Point of street photography started in the 1920s, bolstered by the introduction of the Leica camera. Photographers let themselves be carried away by the flux of the metropolis with its paradoxical, ambiguous universe, and they photographed freely from the hand. Aesthetics changed: What was accidental, casual, surprising, fleeting, and also trivial in urban events became the subjects of these photographers. The camera served as an extension of their subjective view. (1)
The concept of studio photography was being replaced by shots documenting not only day to day life situations but also the fashions of the decade.
Stylish ladies were featured on fashion magazines and by the 1920s, Parisian Postcard photographers Seeberger Brothers were pioneers in what we call street style photography. They would attend every upper french society events to capture the latest fashions to be published in magazines such as Harper’s Bazaar and Vogue. Haute Couture designers Chanel, Hermes, Vionnet, etc, rushed to send their models to be photographed by the Brothers at these events.
Other photographers followed Seeberger Brothers steps documenting the most exquisite fashions at the races and other elite events.
(1) The Art of Black and White Photography: Techniques for Creating Superb Images in a Digital Workflow Hardcover by Torsten Andreas Hoffmann, 2008
Hello and welcome!
My name is Daniela and this is where I share my never ending passion and interest for Fashion History.
It all started when I was very young and I did everything I could to follow my dream – to become a fashion designer. However, soon I realised that I was more interested to learn and understand the concept and history of fashion rather than designing something new.
The aim for this blog is to share knowledge about Fashion and its context and concept throughout the years and also learn from you my readers. All my content is as accurate as possible and I hope it can also be used as an online resource for fashion students, enthusiasts and other researchers.
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