The High Point of street photography started in the 1920s, bolstered by the introduction of the Leica camera. Photographers let themselves be carried away by the flux of the metropolis with its paradoxical, ambiguous universe, and they photographed freely from the hand. Aesthetics changed: What was accidental, casual, surprising, fleeting, and also trivial in urban events became the subjects of these photographers. The camera served as an extension of their subjective view. (1)

April 21, 1927.
April 21, 1927. “Do ducks swim? Misses Eugenia Dunbar and Mary Moose.” The main focus here is of course the horse trough, once a common item of street furniture in many big cities. National Photo glass negative. Found on shorpy.com
Ladies at the pet shop.
Ladies at the pet shop. Found on artdecogal.com
1920's Greenwich Village Woman Hanging Poster. Found on fantomas-en-cavale.tumblr.com
1920’s Greenwich Village Woman Hanging Poster. Found on fantomas-en-cavale.tumblr.com
Chicago Women Eating Hot Dogs, 1920s. Found on 24hoursinthelifeofawoman.tumblr.com
Chicago Women Eating Hot Dogs, 1920s. Found on 24hoursinthelifeofawoman.tumblr.com
Berlin, 1928. Found on vintag.es
Berlin, 1928. Found on vintag.es
Walker Evans, Girl on Fulton Street, New York, 1929. Found on wehadfacesthen.tumblr.com
Walker Evans, Girl on Fulton Street, New York, 1929. Found on wehadfacesthen.tumblr.com
Budapest, Hungary circa 1928. Found on soyouthinkyoucansee.tumblr.com
Budapest, Hungary circa 1928. Found on soyouthinkyoucansee.tumblr.com
Girl playing Yo-Yo. Berlin 1920
Girl playing Yo-Yo. Berlin 1920s
Scotland, 1926
Scotland, 1926
Ladies noticed the camera and said hi!
Ladies noticed the camera and said hi!

The concept of studio photography was being replaced by shots documenting not only day to day life situations but also the fashions of the decade.

Harlem, 1927
Harlem, 1927
Street scene, Washington, D.C, 1924. Found on loc.gov
Street scene, Washington, D.C, 1924. Found on loc.gov
“Norma Shearer (Mrs. Irving Thalberg).” The Oscar-winning actress at the White House, July 24, 1929. junipergallery Fine-Art Prints by Juniper Gallery
Washington, D.C., 1922.
Washington, D.C., 1922. “Spring fashions at Easter.”junipergallery Fine-Art Prints by Juniper Gallery
1925 Easter Sunday, Washington, D.C. junipergallery Fine-Art Prints by Juniper Gallery
1925 Easter Sunday, Washington, D.C. junipergallery Fine-Art Prints by Juniper Gallery
Two gorgeous, smiling 1920s girls. Found on sydneyflapper.tumblr.com
Two gorgeous, smiling 1920s girls. Found on sydneyflapper.tumblr.com
Two stylish ladies in Milan, Italy, 1929. Found on lombardiabeniculturali.it
Two stylish ladies in Milan, Italy, 1929. Found on lombardiabeniculturali.it
American tourist -  Hôtle Ritz Place Vendôme, Paris 1920s. Collection Roger-Viollet / Lipnitzki. Found on mimbeau.tumblr.com
American tourist – Hôtle Ritz Place Vendôme, Paris 1920s. Collection Roger-Viollet / Lipnitzki. Found on mimbeau.tumblr.com
Jacques Henri Lartigue, Royan 1926. Found on mimbeau.tumblr.com
Jacques Henri Lartigue, Royan 1926. Found on mimbeau.tumblr.com
Mother and daughter, London, 1926. Found on flickr.com
Mother and daughter, London, 1926. Found on flickr.com
1920s Fashion by Puttnam on Getty Images. Found on pleasurephotoroom.files.wordpress.com
1920s Fashion by Puttnam on Getty Images. Found on pleasurephotoroom.files.wordpress.com
22
Washington, D.C. 1920s. Found on loc.gov
Young woman with dog, Washington, D.C. Found on loc.gov
Young woman with dog, Washington, D.C. Found on loc.gov

Stylish ladies were featured on fashion magazines and by the 1920s, Parisian Postcard photographers Seeberger Brothers were pioneers in what we call street style photography. They would attend every upper french society events to capture the latest fashions to be published in magazines such as Harper’s Bazaar and Vogue. Haute Couture designers Chanel, Hermes, Vionnet, etc, rushed to send their models to be photographed by the Brothers at these events.

Day Dresses by Seeberger Freres on Getty Images. Found on hipstersleek.com
Day Dresses by Seeberger Freres on Getty Images. Found on hipstersleek.com
Elegance by Seeberger Freres on Getty Images. Found on hipstersleek.com
Elegance by Seeberger Freres on Getty Images. Found on hipstersleek.com
A black dress tapering in slightly at the hem, including a front panel decorated with tiny pleats. Designed by Jenny. Seeberger Freres on Getty Images
A black dress tapering in slightly at the hem, including a front panel decorated with tiny pleats. Designed by Jenny. Seeberger Freres on Getty Images
Jacquet Dresses by Seeberger Freres, 1924 on Getty Images.
Jacquet Dresses by Seeberger Freres, 1924 on Getty Images.
A model wears a wrap over coat with a low-waisted embroidered and tasseled belt, with a fur stole and a cloche hat decorated with a velvet bow, October 1923 by Seeberger Freres on Getty Images.
A model wears a wrap over coat with a low-waisted embroidered and tasseled belt, with a fur stole and a cloche hat decorated with a velvet bow, October 1923 by Seeberger Freres on Getty Images.
1921:  A woman models models the latest fashion of the day in a Paris street by Seeberger Freres on Getty Images.
1921: A woman models models the latest fashion of the day in a Paris street by Seeberger Freres on Getty Images.
Eye-catching skirt and sleeves by  Seeberger Freres. Found on smoda.elpais.com
Eye-catching skirt and sleeves by Seeberger Freres. Found on smoda.elpais.com
by Seeberger Freres. Found on smoda.elpais.com
by Seeberger Freres. Found on smoda.elpais.com
Getty imagesCurved Dress by Seeberger Freres on Getty Images
Curved Dress by Seeberger Freres on Getty Images
Lacey Fashion by Seeberger Freres on Getty Images
Lacey Fashion by Seeberger Freres on Getty Images
Town Fashion by Seeberger Freres on Getty Images
Town Fashion by Seeberger Freres on Getty Images
Oriental silk dress by Seeberger Freres.
Oriental silk dress by Seeberger Freres.
Summer Dress by Seeberger Freres on Getty Images.
Summer Dress by Seeberger Freres on Getty Images.
Wide Brimmed Hat by Seeberger Freres on Getty Images
Wide Brimmed Hat by Seeberger Freres on Getty Images
Designer Fashions by Seeberger Freres on Getty Images
Designer Fashions by Seeberger Freres on Getty Images
Fashion By Lanvin by Seeberger Freres on Getty Images
Fashion By Lanvin by Seeberger Freres on Getty Images
Belted Dress by Seeberger Freres on Getty Images
Belted Dress by Seeberger Freres on Getty Images
Free Hanging Dress, 1926 by Seeberger Freres on Getty Images
Free Hanging Dress, 1926 by Seeberger Freres on Getty Images
Mix And Match by Seeberger Freres on Getty Images
Mix And Match by Seeberger Freres on Getty Images
Outlandish Hat, 1925 by Seeberger Freres on Getty Images
Outlandish Hat, 1925 by Seeberger Freres on Getty Images

Other photographers followed Seeberger Brothers steps documenting the most exquisite fashions at the races and other elite events.

Paris Fashions, 1924 by Topical Press Agency on Getty Images
Paris Fashions, 1924 by Topical Press Agency on Getty Images
Spaarnestad Photo Collection: Life Photos, Daywear, 1926 Auteuil, France. Found on geheugenvannederland.nl
Spaarnestad Photo Collection: Life Photos, Daywear, 1926 Auteuil, France. Found on geheugenvannederland.nl
Found on sydneyflapper.tumblr.com
Found on sydneyflapper.tumblr.com
Paris, 1920s. Found on zamantika.com
Paris, 1920s. Found on zamantika.com
Auteuil, 1925
Auteuil, 1925
Paris, 1920. Found on mashable.com
Paris, 1920. Found on mashable.com
Paris, 1920. Found on mashable.com
Paris, 1920. Found on mashable.com

SOURCES:

(1) The Art of Black and White Photography: Techniques for Creating Superb Images in a Digital Workflow Hardcover by Torsten Andreas Hoffmann, 2008

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